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The elusive Concept




To achieve clarity, the Concept must be consistent and coherent. 

For example, let us assume you are to design a monument in memory of an intense historic event. Much like storytelling, you will exhibit the evident tension through composition of layout; consider how someone navigates the landscape via varied levels, wide and narrow, tall and low, light and dark, spaces as well as literal structural tension. The relationship between function and form and how you orchestrate the interactions.  Perhaps you will illustrate deliberate use of stressed materials in specific instances. Reflecting such characteristics ensures that you echo such ‘tense’ records in time.

Explore the depth and possibilities of this narrative with thorough detail; control the experiences but also accept that ‘users’ - all animals and people alike will form subjective and individual journeys. Creating a setting for discovery is fundamental, physical and theoretical. Perhaps you will inspire someone to question the thought process behind the use of structural ‘cords’ or search for reasons behind each suspended step. 

Mindful that it is unlikely to always be practical but where time permits this method is conducive to yield concept clarity. 

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